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While investors can approach 2021 with optimism that an effective Covid-19 vaccine will be available, the path of the economic recovery remains unclear. A broader toolkit of investments is needed – not just the regions, sectors and strategies that have recently done well.
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Despite extremely high satisfaction rates among online brokerage customers, nearly one-third would change firms to get a lower price per trade and even more would switch to trade ETFs for free.
Grassroots® Research interviews with about 500 online brokerage customers in the US revealed that 91% are satisfied with their primary online brokerage.
Sources said the top three criteria for selecting an online brokerage are ease of use, price per online trade and account maintenance fees. Looking ahead, 32% are planning to switch online brokerages in the next six months, while 58% are unlikely to switch. Sources’ primary reason for planning to switch is lower price per online trade, followed by improved ease of use.
Meanwhile, 82% of sources would be at least somewhat likely to switch online brokerages if they could trade ETFs for free, 34% would be very likely to switch to save USD 1–USD 3 per trade, 44% would do so to save USD 4–USD 9, and 65% would do so to save USD 10 or more.
Regarding the number of transactions per month on average with their primary online broker, 45% of sources make six to 20, while 40% make five or fewer, and 15% make 21 or more. In the next 12 months, 48% expect their number of transactions per month to remain the same, while 49% expect to increase their number of transactions.
Grassroots® Research is a division of Allianz Global Investors that commissions investigative market research for asset-management professionals. Research data used to generate Grassroots® Research reports are received from independent, third-party contractors who supply research that, subject to applicable laws and regulations, may be paid for by commissions generated by trades executed on behalf of clients.
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Demand for ESG investing is rising. Yet for many, there is still a lack of clarity around what ESG is, what strategies are available and the potential implications for an investor’s portfolio. Understanding how a fund approaches ESG investing and the types of factors they may prioritize can give investors more confidence about which funds align to their values.