Changing the narrative on active management

The primary goal for most investors? A positive investment outcome that aligns with their objectives and evolves as needed over time. Looking ahead, disruption will change the market environment and returns may be more difficult to find. Investors may have to work their money harder to achieve the goals they seek.

Here’s how active asset management can add value against that backdrop.

Changing market conditions pale by comparison to the wave of disruption affecting the world around us. New technologies – artificial intelligence, blockchain, machine learning – are transforming business models.

Active managers seek to anticipate the future and guide clients through the obstacles and opportunities. By contrast, passive management approaches tend to rely more on the past – focusing on trading today without a view on what tomorrow may hold, and leaving investors to find their own way.

One of the specific dangers is that a passive index may give the largest weighting to sectors that have already peaked – see chart. This point is critical because procyclicality – the tendency to follow the herd or track the cycle – is potentially one of the biggest destroyers of value.

Passive investments track the world of yesterday
Weighting of sectors in the global equity market (Datastream index)


Source: Datastream (sector indices); Allianz Global Investors Capital Markets & Thematic Research. Data as at November 2017.

This is where investors can tap one of the key strengths of active managers: their depth of knowledge of companies, industries and markets. Knowledge like this helps active managers separate the signals from the noise and identify areas that may be most likely to prosper in the future.

Active’s role in creating a sustainable tomorrow

Active’s ability to identify the most sustainable businesses goes beyond corporate longevity: active managers can support sustainability in every sense of the word. Today’s businesses are subject to multiple types of risks, both publicly measurable and hidden – risks ranging from operational, governance or reputational concerns to business-model vulnerabilities, changes in customer preferences and supply chain disruptions.

Taking a stewardship role, active managers can identify such risks, help companies navigate difficult situations and encourage them to build on competitive advantages. Integrating environmental, social and governance (ESG) factors as well as stewardship into the investment process – rather than simply excluding certain stocks or sectors – allows active managers to engage with companies to drive improved performance, while maintaining a universe of investment opportunities for clients.

These approaches are at the heart of how active asset management is evolving for a new era.

Next: Winning trust


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