A well-defined business case is critical
We found that many executives in Japan don’t currently understand the business case for gender diversity. This makes it harder to create effective change, because in the absence of a well-defined rationale, work on improving diversity can descend into ineffective box-ticking. The companies that lead their industries in diversity have typically developed initiatives that link the advancement of women with advantages for the business. For example, a company that’s anxious to diversify its primarily male customer base should strongly consider promoting more women into senior positions in product development, where they can offer different insights.