Sales share shifting in favour of pet health products5
Pets’ longevity is enhanced by:
a better diet/shift to premium food
more frequent vet visits/routine check-ups, driving the growth of vet services market...
… with more pet parents inclined to increase their vet expenses
According to our GRASSROOTS RESEARCH® findings for the US,869% of pet owners would increase their veterinarian expenses if it were necessary to extend their pet's life.
Rising implementation of digital diagnostics:
faster and more efficient clinical decision-making;
holistic view of diagnostics for a more accurate interpretation of results and determination of next steps
With increasing longevity of pets, the demand for drugs, vaccines and supplements that address special nutritional needs and preventive care requirements of (senior/geriatric) pets is rising.
The economic effects of changing pet medication
Global evolution of pet ownership and the rising medicalisation of pets9
Room for improvement opens up investment opportunities
Implications for investors
Lower development costs and shorter development times for vaccines:
- Increasing understanding by pet parents that vaccines are important for maintaining animal health, and to prevent zoonoses transfers from pets (rabies is estimated to cause 59,000 human deaths annually in over 150 countries12)
Transition from treating pet diseases to preventing them could drive the growth of preventive care and the digitalisation of clinical treatments
1 APPA, 2022. 2 Global Market Insights, November 2022. 3 China’s Pet Industry, PWC China, 2022 Update. 4 Global Market Insights: Veterinary Services Market, June 2022. 5 HealthforAnimals: Global State of Pet Care, July 2022. 6 Science.org: A dog that lives 300 years? Solving the mysteries of aging in our pets. December, 2015. 7 Global Market Insights: Veterinary Services Market, June 2022. 8 Survey of pet owners in the US 2018. 9 Credit Suisse, October 2018. 10 National Library of Medicine: Familiarity and Use of Veterinary Services by US Resident Dog and Cat Owners. March, 2020. 11 2021 PDSA Animal Wellbeing (PAW) Report. May, 2021. 12 World Health Organization.
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Disinflation trends vs depletion of excess savings
Despite a rollercoaster few years in terms of global macroeconomic performance – and ongoing geopolitical uncertainty – one area which has proved particularly resilient is consumer spending.
Until the macroeconomic outlook becomes clearer, the favourable supply-demand dynamic in fixed income is enabling investors to diversify portfolios and prepare for all eventualities in the next rate-cutting cycle – be it fast or slow.